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► YOOX.COM and CASE DA ABITARE "Xmas Craft" ✦ | An Exclusive Interview with yoox.com

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    http://yoox.ly/yooxDesign

    yoox.com and Italian lifestyle magazine Case Da Abitare present an exclusive video that takes us into designer studios, craftsmen workshops and small factories to see how each individual item from the Xmas Craft series was created.

    The result is the emotional digital story of a unique design collection.




    Italian lifestyle magazine Case da Abitare brings us a special selection of small furniture pieces with big personalities.

    From the latest generation of tableware to the most sartorial interior fabrics, each item is impeccable in its finish, pleasant on the eye and beautiful to the touch.

    Editor-in-chief Francesca Taroni and her team told The New Yooxer how this unique initiative was born alongside an exclusive video that takes us into designer studios, craftsmen workshops and small factories to see how each individual item was created.

    The result is the emotional digital story of a unique design collection.

    Xmas Craft is exploring new ultra-modern ways of working with a variety of materials and breathing a second life into them.

    Through technology and innovation precious items are made: gold-plated mirrors, metallic ceramic lampshades, platinum-adorned glasses and embroidered linen napkins.

    Polish enfant prodige Oskar Zieta inflates steel structures as though they were plastic balloons.

    Meanwhile in the Netherlands Joost van Bleiswijk sprays water onto his candelabras to achieve an artistic rusty finish.

    18 brands, 16 designers and 18 projects signed by Bandit Queen, Chris Kabel, Kiki van Eijk, Jamie Hayon, Michael Anastassiades, Janne Kyttanen, Inga Sempé, Tsé Tsé, James Irvine, Miranda Watkins, Piet Hein Eek...

    When industrial design met craftsmanship, the perfect holiday gift idea was born.


    CASE DA ABITARE

    Furniture, design, travel, contemporary culture, personalities, technology, brands.

    These are the protagonists of the interior, design & living magazine edited by Abitare Segesta (RCS Media Goup).

    Everything is examined from a 'lifestyle' point of view.

    Stories are selected according to their novelty and documented through photo shoots by the world's leading photographers.

    Conceived by Tyler Brûlé, creator of the magazines Wallpaper and Monocle, and under the direction of Francesca Taroni, the magazine has been created to be browsed but also read in-depth.

    Interviews and features on the world's most interesting interior design projects are at the heart of each issue.

    A voyage through the world of 'living' starting from Europe and arriving in distant and exotic destinations, all with a particular attention to recounting Italian excellence in the sector.




    ***

    yoox.com, established in 2000, is the world's leading lifestyle e-store for multi-brand fashion, design and art.

    Shopping on yoox.com is all about discovery - an eclectic and playful journey beyond fashion's strict seasonal rules - allowing men and women to express their individuality through timeless and creative style.

    http://yoox.ly/shopyoox

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